History of National Après Day
The word après comes from the French “after,” and is commonly used in American ski culture as “après ski,” which often means to socialize and enjoy a few drinks after a long day of skiing on the mountain.The history of après-ski can be traced back to the early 20th century when skiing became a popular sport in the Alps. Today, après-ski is a major part of the ski culture in many parts of the world, including Europe, North America, and Japan.
Breckenridge Distillery has always been part of the après ski culture, offering skiers a well deserved social break after the activity. As a brand rooted in an iconic ski town, Breckenridge Distillery also uses Rocky Mountain water as the base for its award-winning spirits. Their authentic connection between the brand and ski culture inspired the launch of the new #AprèsAnywhere campaign, as it aims to bring the cultural joy of après to consumers nationwide.